Fendi's Baguettemania

Fendi fêtes the 15th anniversary of their iconic Baguette, created by Silvia Venturini Fendi in 1997. Of course there already was a very fashionable party, a fashionable book, pop-ups in the leading concept stores and now an online pop-up boutique.

For those who are not familiar with the Baguette, here's a little clue: We all remember the SATC scene in which Carrie Bradshaw gets mugged. When the mugger demands her to hand over her bag, she goes "It's not a bag, it's a baguette!" (SATC episode 47, season 3). And just like that miss Bradsaw created a Fashion Frenzy for the Fendi Baguette.

See the Baguettemania at 10 Corso Como

Well, your Baguette is only a clic away, start clicking...
Online shop